The Sims Freeplay is an game designed by the creators of the Sims 3. It therefore features gameplay that is very similar to the blockbuster Sims games of the 2000s, in which the user creates and controls the lives of funny characters. Subsequently, the developers recommend that players have a powerful device, as the graphics are rather good. The game requires an internet connection to play, and users can create up 16 individual Sims, who can then be styled and personalized just like in the classic games of this well-known franchise. The product is developed by EA Swiss Sarl and is currently on its fifth version.

The software requires Android operating system version 4.0.3 or greater and supports 40 languages, including English, Thai, Indonesian, Turkish, Korean, Hindi, Russian, Arabic, Chinese, Italian, German, French, Portuguese, Spanish, Swahili, Herbrew, Lettish and Latvian.